TIME ARTICLE “TOP MISTAKES REALLY SMART PEOPLE MAKE”

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Note..

Steve Harvey was introduced to the book “Essentialism: The Disciplined Pursuit of Less” by the director from the NBC television program “Little Big Shots” and said, “Mr. Harvey…you’re absolutely the busiest person I’ve ever met in my life, and I’m concerned about you. I want you to read a book called Essentialism. After reading the book Steve Harvey said…”This book…helped changed the whole way I think.” Here’s the post from

The director from Little Big Shots sat me down with his British accent and said, “Mr. Harvey I’d like to tell you something… you’re absolutely the busiest person I’ve ever met in my life and I’m concerned about you. I want you to read a book called Essentialism. You know what? This book along with my anniversary trip helped changed the whole way I think. The basics of essentialism is this: Everybody must do the things that are essential to your life to make you happy or successful. You must eliminate everything that doesn’t make you happy or don’t lead to your success. Be sure to listen to Greg McKeown on the EntreLeadership podcast.